source article: Collaborative Fund
Today’s younger generation does view the world through a different lens than their parents.
-Information barriers that slowed their parents down are gone.
-Data that used to be buried is now open.
-Social connections that used to be out of reach are now instantaneous.
This big difference between today’s young generation compared to those before them is the expectation that all pertinent information is not only disclosed, but easily accessible. They have this expectation because the biggest progress the economy has made in the last 30 years is exposing information that used to be buried, either because it was too hard to make public, or served someone’s interest to keep it out of sight. We’ve gone from an age where investors didn’t know how much profit a company earned to being able to look up a company’s employees on LinkedIn to see where they went to college. This is not a small shift.
The information age has opened peoples eyes at warp speed, to how other people live. Just like dozens of generations before them, this pushes their view of the world a little closer toward empathy and understanding other people’s situation.
Business and investing in the coming decades will be viewed through the lens of a generation that has a little less tolerance for deception, dishonestly, exploitation, opaqueness than any that came before it.
Therefore this means that businesses which hope to succeed over the coming decades will only do so by adding honest, transparent, and comparatively superior value.