I don't know who is responsible for this quote however timeless it may be.
"Three ways to get paid for your words:
1) Lie to people who want to be lied to, and you’ll get rich.
2) Tell the truth to those who want the truth, and you’ll make a living.
3) Tell the truth to those who want to be lied to and you’ll go broke. ”
There is a gigantic pool of people out there who want to be believe in the unbelievable. They want to be told that they can beat the market.
Most investors don’t want to be told to expect average returns. Who wants to be average? Surely you can do better if you try a little harder. Unfortunately, there is a really bad misconception that market returns aren’t going to cut it.
With investing, being average can actually be extraordinary.
